Posted by: Beverly on: February 2, 2010
Whoa, I need to check into this.
Just heard from onthemedia.org that iPad won’t show websites with Flash? If this is true, implications are big and puzzling.
Posted by: Beverly on: January 23, 2010
Hey, if you like this post, stop on by my Web Studio, and thanks!
There are over 140 reports within Google Analytics.
You don’t need to use all of them.
Where businesses fail in terms of leveraging data to make business decisions is:
Business owners don’t use data at all to make business decisions. What’s more, there is no system in place to collect data, so the future looks pretty murky and disasterous.
To make an effective business decision based on data, you need, well, data – and not one or two day’s worth of data. I recommend 90 days worth of data in the beginning just to assess a small picture of what’s going on with your website, and to see averages, and to rule out unusual highs and lows.
To get a representative average, you’re going to need 30 and 90 days worth of data, and then you’re going to need 12 months of data as well, so as to rule out seasonal/holiday highs and lows. Getting an accurate picture just takes time, so the sooner you get a Google Analytics Account and that magic code set up in your webpage/pages, the better.
Posted by: Beverly on: January 22, 2010
Hello all, if you like this post, check out my business website, and thanks!
Traffic. Is it the end goal?
No.
Here are the details:
If you’re trying to get more traffic – rethink the plan. Focus on conversion, not just traffic. Traffic is one step along the way to the ultimate goal: conversion.
YouTube. What’s so Special about it?
YouTube is owned by Google. YouTube is “multimedia” and the importance of multimedia in your overall online presence plan has shot through the roof, as of 2009, and will not abate in 2010.
Let’s tie it all together
If you’re trying to get in the top ten search results for a target keyphrase, it would be a good idea to consider setting up a YouTube Account for your business and upload some videos.
Why?
Because Google owns YouTube, Google is probably going to pay special attention to active YouTube uploads. So, as a part of your overall online strategy, include YouTube.
Posted by: Beverly on: January 20, 2010
Great websites are all about attraction marketing. It’s about designing and developing an environment for others to contact you. Gone are the days when commercials are thrown in your face during a T.V break – or even those million dollar ad slots during the Superbowl, they, too are vanishing like dinosaurs, (for companies whose brand has already been established).
Attraction Marketing has more to do with some kind of platform or environment where you are allowed to receive potential clients and engage and listen to the client.
Posted by: Beverly on: January 15, 2010
Hey, if you like this post, check out my website: MAU Web Studio
For Business Owners who Have a Business Website
If you’re a business owner and have a website and want more from your website, you’re going to need to redesign it yourself, or, hire a web developer to do it for you.
How to Pick a Web Developer:
Big question. You have a lot of options. The answer is too complex for this post. I will say, however, that a website redesign is going to require a person who is skilled, technically, and who is a professionally creative person. So, choose a web developer or web development team who has balance in technical skill as well as creative aptitude.
For Business Owners Who Do Not Have a Business Website
OK, what’s the holdup?
You need a website. And it doesn’t have to be a 10 thousand dollar site. Actually, I recommend not getting that 10 thousand website – and if you want to know why, leave a comment or email me at bevmau@gmail.com.
OK, so it’s time to get a professional opinion – for at the very least, you can determine if this person or team is the real deal for you to hire in the future. Additionally, you are going to discover the process the strategy a possible plan, that is going to effectively get you and your business where you need to go, leveraging a website.
For Web Developers Who Want to Be Better
If you’re a technical person, who hand codes and digs the backend, get excited about becoming a professional creative person. No, you are not a graphic designer. You never will be…however, it’s time to work your ass off to get to the point of being a professionally creative person, because, ultimately, your ability to be really good is limited to the extent that you can achieve this goal.
And if You’re a Graphic Designer Who Creates Websites …
I don’t know what you do – use templates, Joomla! Drupal, WordPress Plugins, etc. Don’t know what you do to satisfy the technical requirements that makes a website pop, and you’ve probably already got some kind of creative process. If you want to get better at your creative process, check out the YouTube recommendation below. You might find it useful!
Whoever You Are, You Might Dig This
Go on YouTube and Search “Toward Patterns for Creativity” by Merlin Mann. Also check out Mann’s blog: 43folders.com
Hey, if you dig this post, check out my URL, too, and thanks!
Posted by: Beverly on: January 14, 2010
Hey if you like this post, check out my business site at: MAU Web Studio.
If you don’t have a Facebook or a Twitter Account or a blog or a LinkedIn account, I would recommend you getting one. And if you’re really busy, as most of us are, hire someone to manage your social strategy for you.
For small business owners, this is a vital recommendation, because for 2010, the thrust of online progress will be a combination of social networking with search engine optimization for a landing page or a website.
Thanks for reading!
Posted by: Beverly on: January 13, 2010
Hey, if you like this post, check out my website.
and thanks!
For Business Owners: One Tip for Higher Performing Websites
If you have created your own website using a template – like GoDaddy’s Website Tonight – call the 24/7 technical help support line and have established a custom 404 redirect and have a 303 response in place for your website.
If you have paid a web developer to create a website on your behalf, have the web developer create and launch a custom 404 redirect – and also have put in place a 303 response.
404 and 303
Both the 404 and 303 are technical jargon.
A custom 404 redirect gives the end user (visitor) the option to click to a verified live page.
“If the Web server does not return an alternative URL with the 303 response, then either the Web server sofware itself is defective or your Webmaster has not set up the URL redirection correctly,”
Source: www.checkupdown.com/status/E303.html
For Web Developers
Read the content above and set it up for your clients. Tell them what you’re doing so they know the value of your work – it’s just a couple more things to set you apart from other web developers who want your client’s business, too.
If you have found this post helpful, check out my business website at MAU Web Studio
Posted by: Beverly on: January 12, 2010
Hey, if you like this post, check out my business website.
And thanks!
The title of this blog post is an example of an optimized title for my business, which is Atlanta’s Best Web Studio.
Do you know what your target keyphrases are to anchor great web copy?
If you write anything for the web, it needs to be optimized, or else it’s wasted. If you’re a business owner, there is a difference between writing your high school term paper or masters thesis and writing for the web.
Advertising and marketing dollars are funneling ever-so-quickly to the web.
And copy is the anchor that translates into dollars. If there isn’t well written copy for the web, then your dollars are going to fly out the door – with little to no conversion.
So, pick your target keyphrases, and work the heck out of them. Words are here to serve us, because, believe me, if you aren’t going after optimizing every last tidbit of your web copy – your competition is.
Posted by: Beverly on: January 11, 2010
Hey, if you like this post, check out our own business pages.
Blogging is a form of marketing and advertising. And everything can be leveraged (and should) and optimized, to maximize the response.
Business bloggers aren’t blogging because they have a lot of extra time on their hands.
I would say the best way a business can leverage blogging as a means to an ad and marketing end is this one tip:
Make company announcements.
New hires, new product roll outs, company parties, seasonal special pricing. A blog is a great way to manage a company media PR campaign, and I think it should be used this way.
Have a blog associated with your company site and blog – and keep in touch with clients and potential cliens and the news media, as well. Also, you’re establishing a legacy of activity, so the past entries are searchable and indexable by Google crawler.
All this work performs for you and on behalf of your company’s image, advertising and marketing, 24 hours a day, 7 days a week, without you having to have the conversation one-on-one in person, or picking up the phone or driving and talking with prospects.
OK, so there is blogging and then there is optimized blogging. Make the best use out of your words by optimizing what you say.
If you know what people type in the Google search bar to get to your or your competitors products and services, then make a list of those keywords and keyphrases, and include those keywords/keyphrases in the body of your blogging. Pay attention to the title of your blog post, it’s important – particularly the first 3 words of the blog post title. People ususally won’t read past the first 3 words of the title, anyway, so don’t waste your time.
And on conversion, make sure 3 forms of contact information is included, at a minimum, at the top of the post, and at the end of the post. A case can be made to also weave some contact info in the middle of any text – the point is to make your contact info blatantly obvious – not to hard sell someone, but to do them a favor and not make them search for information when they clearly want it.
Final point on conversion: listing your contact info is not a call to action. All content body is a case you are making, and the conversion is the closing argument. There’s nothing wishy-washy about it. Be direct, and let the next step in the funnel be known. For example, you would say something like: “the next step is this …” or, “yes, I want my such and such now! sign me up here” and always offer a secondary option, in case you’ve just warmed up the user to your products and services. Offer them something in case they aren’t convinced to buy, such as a sign up for a newsletter, or a social media site, so you can have them in your list and stay in touch with them, albeit in a soft, roundabout way, until they are ready to buy.
Did you like this post? Leave a comment and stop by MAU Web Studio, too.
Thanks!
Posted by: Beverly on: January 11, 2010
Hi, if you like this post, why not check out my business site? MAU Web Studio, and thanks!
Why would you choose to discontinue a site?
Effective websites means there is a system of metrics attached to the site, as well as testing going on. Gone are the days when you can slap up a page or two and expect visitors to make purchasing decisions based on the fact that you even have a website. No, no, no.
And choosing to discontinue a site means you’ve done the testing and gleaned the data you need to glean, and you’re ready to shut it down, so you can take the lessons learned, and move on to bigger and brighter things.
That’s what I did with a blog recently, and I’ve gotta tell you, it wasn’t as easy as I thought. I was getting really good traffic, and great organic positioning for a slug of keyphrases. I was really happy with what the metrics were showing me and I was finding out all kinds of behaviors that users use to find my posts.
However, the time had come to shut the site down, because the project ended, and I check the site stats, even though the site is shut down, in sweet remembrance of the party days.
Lesson? It is appropriate to shut a site down when a project is over, when the objective has shifted, and take the lessons learned from testing and metrics, and, well move on.
Posted by: Beverly on: January 10, 2010
If a user needs to scroll vertically down, then anything the user sees as he/she scrolls down is considered below the fold.
The goal is to get a lot achieved above the fold, because we can’t assume the user is going to take the action to scroll down. We never want to make the user work.
Scrolling horizontally is completely unacceptable, so there is a set width for the body of the website, to accomodate most laptops and PCs – and that set width is getting wider and wider, because as people buy new laptops and PCs, the average screen size is growing. I am working on a laptop with a width of ~17 inches, unheard of in the olden days, but, now pretty common. But still, there are people who will visit your website using older computer with a smaller screen width, and you don’t want to discount them.
Notice I haven’t mentioned mobile. It’s another beast for another conversation.
Height doesn’t seem to be increasing with time, so the definition of what is above the fold in terms of height isn’t changing rapidly.
The bottom line is that your website needs to render properly in a variety of computer screens, and that there be no fluff above the fold. Keep that in mind when you or whomever is developing your site for you, and you’ll have a competitive advantage over your competition.
Posted by: Beverly on: January 8, 2010
Decrease code bloat by exporting java script and css in external files. It makes the html code cleaner and easier for the Google Bot to crawl.
Posted by: Beverly on: January 7, 2010
If you like this post, check out this developing community
Here are the 4 Top Trends of 2010, in no particular order:
Twitter is going to be bought out, and/or it must monetize in 2010, or else it’s never going to realize its potential. Twitter is on fire like a a raging forest fire, but without good business moves forward, it’s fire is going to puff out like the Atari 5200.
No more is video a luxury or a neat addition to a web experience. Users expect video in 2010. Video, along with text, give users the choice of their experience. Giving users a choice is essential to keeping users engaged and satisfied and moving forward through the conversion funnel.
NOTE: there’s a difference between taking a video somebody else developed, like a corporation, and regurgitating the video on YouTube, along with a bunch of keywords and your URL. This is old thinking. It is not that creative. And it kind of insults our intelligence to think that we’re going to hop on board, amazed at your ability to have achieved this feat…it is no feat at all, I am being sarcastic. Reality: video ought to be optimized now, not just slapped up on YouTube, which, by the way, is great for click throughs for YouTube, but has little to do with ROI for your own business.
We’ve been hearing this for awhile: Chinese and Indian populations are going through the roof, and mobile technology use is growing, too. With increasing populations, it’s that many more people who can jump on the net via their mobile device, and experience whatever it is you’re presenting on the net. Having a web presence that mobile capable, and mobile-browser sound is a good first step to make sure you’re not a late entrant in this trend.
What wasn’t expected in 2009 and earlier is the great leaps and bounds the iPhone has made in the sheer fun of the mobile experience. It has really blown the crackberry out of the water, hasn’t it? Additionally, people are as loyal to the iPhone as they are to those old trusty blue jeans or T shirt you just don’t have the heart to throw out. Finally, there is already a huge community who develop applications just for the iPhone. Growth for mobile has been explosive due to the iPhone, specifically.
Websites are Dinosaurs – strong and sustaining to a certain extent – Landing Pages are Fighter Jets with Maverick Pilots, delivering important data in a short amount of time.
Gone are the days when a single website can be expected to perform well up against the competition. If you want to stay in business, landing pages are your nimble solutions. It’s good to have a website, and a micro site, too, if you’ve got the budget to launch that … but at the end of the day, you’re going to benefit from segmentation, post click marketing, A/B split testing and metrics – that landing pages are uniquely positioned to deliver on.
MAU Web Studio accepts a limited number of clients each quarter for the purpose of delivering custom solutions for businesses website needs. If you are a decision maker and/or a business owner who suspects their website or online presence could use a tune up or a catalyst to ensure proper positioning for long term growth, go toMAU Web Studio and then contact us.
Posted by: Beverly on: January 6, 2010
If you have a GoDaddy Website Tonight Website, there are some advantages and disadvantages.
GoDaddy Website Tonight Advantages
It’s cheap.
You have 24/7 phone support. And the technical phone support, while it is present, is not the best in the world, but it’ll do for the amount of money that’s being invested in GoDaddy’s Website Tonight.
Back again with the cheap comment, you can get a site, with e commerce for under 500 bucks, I believe, and that’s a good deal.
And it’s fast. You can go live within about 20 minutes. No long development time waits.
GoDaddy Website Tonight Disadvantages
You have to put up with that obnoxious little “Website Tonight” logo at the bottom of your website pages, which is essentially free advertising for GoDaddy.
You have to pick from a template, which, I guess for some, is an advantage because a template means a non technical person can pick and plug and chug and go live; however, templates mean you must conform your business to what GoDaddy Website Tonight deems is important, and none of what differentiates you as a business will be showcased.
Customization doesn’t exist. This is a problem because your unique selling proposition won’t be showcased. If you want a few advanced features, it’s not going to happen with GoDaddy’s Website Tonight.
Nothing is the Big Bang …There are Pros and Cons to Every Decision
In Web Development, you’ve got to weigh costs, long term goals, timeline that you want certain things accomplished, specific needs like programs or other features. Go Daddy Website Tonight is similar to any other website choice: weigh the pros and cons and then make your decision.
Posted by: Beverly on: January 3, 2010
If you want to see how your website performs relative to and compared with a database of other URLs, then check out websitegrader.com.
websitegrader.com is an example of a tool that a web developer will leverage for you and your business website for the purpose of understanding how your site is currently performing, how it is looked upon by the Google Crawler, and gives you the heads up for areas of improvement.
WebsiteGrader.com is not esoteric, it does not take an advanced degree to use this tool. It is free. All you do is go to websitegrader.com and put in your URL and hit “Generate Report” – and after a minute, it gives you a report. Take a look at the report. It gives you a pretty good objective picture of exactly where you are at in terms of performance of your business website.
Confused? Need more information? MAU Web Studio accepts a limited number of clients each quarter for the purpose of taking websites and putting the thunder in them to make them perform and to make your competition look, well, not as good.
Posted by: Beverly on: December 31, 2009
Without metrics, there is no way of knowing if your website – or any other page you launch on the net – is performing for you. It is similar to walking in the dark, with your hands outstretched, tripping over stuff, running into furniture, and never really getting to your destination.
Metrics can be Google Analytics. Metrics can be another system of measurement. It doesn’t have to be Google Analytics. But, Google Analytics is free to sign up for, and the product is pretty powerful.
What it means to have metrics is that you are given a picture of activity in over 140 categories, every 24 hours. It is a lot of information, and you will most likely only use a very small percentage of the total number of reports available.
Metrics gives clues and gives shape to where your website is, and metrics allows you to make business decisions based on the numbers – not how anyone thinks things ought to be, but how performance really is.
Questions?
Posted by: Beverly on: December 30, 2009
Begin 2010 with a strategy for Twitter, so you don’t waste time, and you do grow what is a growing, social networking tool.
For more on how to achieve a higher performing business website, go to MAU Web Studio
Here are the Twitter Tips:
Personally, haven’t decided if it’s worth it, but, a big trend is geotagging, local search, and I think Geofollow.com is trying to capitalize on that trend.
You can see everything that’s going on from those you’re following. Similar to instant messaging – only for Twitter.
TIP: Posting a tweet doesn’t just have to be your status but things you’ve found and found useful, quality info.
Hide an affiliate link. Try it out by typing in a URL. Has stats and you can see where all your traffic is coming from. In time, you’re going to see trends.
How you leverage “@replies” : @username.
When you “@reply,” the message will get to that person and you can have a full conversation. This is where social media begins to get interesting. You’re chatting and it is live for everyone who wants to see it. People know you are out there, active, top of mind.
It allows you to interact with people. If you’re just following people, that’s not enough. For people to know, like, trust and care, you’ve got to interact. Find out what people are up to and interact.
For example, tweet: “Hey, just found this really cool product … (post an affiliate link.) If people know, like and trust you, then it’s an easier process for you.
Use @replies and you have access to people you wouldn’t normally have access to.
TIP: Ask a question in your tweet. With Twitter, when you have conversations, everyone sees it, and it is in real time and you are more top of mind, in a different way than Facebook.
BIG TIP: When someone follows you, automatically tweet them a thank you and send them to a landing page the next step in the funnel.
If you don’t have a developer who talks with you about metrics, testing, landing pages and strategy, then Get in touch with Beverly Mau at MAU Web Studio.
Tweet Deck is integrated and do your @response through tweetdeck.com
This is where you set up your autoresponse. Make sure the autoresponse is not a hard sell, because people will think you are spammy. I’ve read that Guy Kawasaki has an intertesting auto reply. Google “Guy Kawasaki” and check out his blog.
This is where you automatically follow people based on the keywords you put in. Go slow in the beginning so you can properly generate relationships. And a goal is that you want them to follow you back.
Go slow because sometimes, rarely, but it happens, accounts get shut down.
Blasts tweets to facebook. Go to firefox and download free tool set up for free application for your firefox web browser. Has a lot of Twitter tools and Twitter tips.
Best of luck and leave a comment! Thanks!
Posted by: Beverly on: December 27, 2009
Check Out One of MAU Web Studio’s Client Websites.
Fresh content, new images, special deals for incredible, Montana vacation getaways.
Posted by: Beverly on: December 27, 2009
IF you like this blog post, head on over to MAU Web Studio after you read. Thanks!
Hopefully you have Google Analytics or some other form of metrics associated with your website. You or the person you hire can look at the keywords users used to find your site. This is one example of important information you can use to improve the content on your site.
For example, If MAU Web Studio wanted to be considered the “Best Web Studio” then that phrase would be included in the content of a page or two in the website. Additionally, I would use it as the title in a blog post, where the title is indexed by Google.
Getting found is related to choosing the most relevant and higher volume of searched terms. Additionally, depending on your competition, you will be ranked in the organic or natural section of Google according to your ability to optimize your headers, titles, and content.
If you want a higher performing website, check out MAU Web Studio. And leave a comment and let us know if you like this blog.
Cheers!
Posted by: Beverly on: December 26, 2009
If you like this post, then visit MAU Web Studio Company Homepage.
Long Tail Keywords is the answer to how you rank higher in less time.
I know this because I optimized a blog title and in 8 days, ranked #20 for that search phrase. Now, #20 may not sound that impressive; however, I wasn’t even trying that hard. Imaging what we could accomplish if we set our minds to the task?
The title of this post will become a long tail keyword. So when a user types in the Google Search Bar “How to Rank Higher in Less Time” my post has a tremendously high likelihood of showing up in the top 10.
If I have a lot of competition and dozen and dozens of other individuals are posting files with “How to Rank Higher in Less Time” – then the likelihood of my ranking in the top ten goes down; however, if I have a greater total length of time of being live for the given URL that the long tail keyphrase file is “attached,” then my competitors are at a disadvantage to me. i.e. I will probably rank higher for this phrase.
Now, if nobody is searching for this phrase, then the search volume is zero, and I can post and write and advertise all I want, but if the search volume is zero, well, there is no demand, and we are just wasting time.
So, how you rank higher in less time is by optimizing your long tail keyphrase file names.
Questions? Hire me. This is what I do for a living.
Bevmau@gmail.com
Also, leave a comment. Love to hear what people are thinking about.
Posted by: Beverly on: December 23, 2009
MAU Web Studio receives questions from clients. Here’s one about Twitter that you may like:
In regards to growing Twitter followers for the purpose of generating buzz for your business, is it a good idea to establish a week’s worth of contexes/Tweets for the week, and then deploy day by day?
Business owners are busy, so having a list of Tweets ready to deploy is a good way to not waste time. It takes less than 30 seconds to post a Tweet. Tweeting during business hours, everyday, is a good approach or habit to get into.
Any thoughts? Leave a comment, we’d love to hear from you!
Posted by: Beverly on: December 23, 2009
What is the Purpose of a Good Landing Page?
Visit MAU Web Studio to check out the process it uses to achieve higher performing websites.
The purpose of a good landing page is to be on the receiving end of a user’s click in a pay per click campaign, and to focus the user to conversion, however conversion is defined.
A good landing page can be used in a search engine optimization campaign as well, but, is more often used in a pay per click campaign.
Two Landing Pages are Better than One
I am not a fan of waste, so I don’t make this recommendation lightly: two is better than one. Create one landing page and then make one or two slight adjustments or incremental changes to the second one, and launch or deploy them both. Of course, you will have a tracking system attached to the code in each landing page, so you will be able to look at the metrics and see which one is a higher performer.
Attach Google Analytics JS Code in the HTML of each Landing Page
This is important.
Without a system of metrics, your landing pages are on a raft, with no anchor, floating in the middle of the ocean. You have no compass and no hope of another ship to save you. And you have no cell phone. Get the picture? It is bleak.
A world without some analysis is a problem, because you don’t know where you’ve been, where you are now, and from that, you can’t make a business decision as to what to do next. Business decisions with any website or webpage comes after analysis, and the data that pumps analysis comes from Google Analytics – some other mechanism of metrics.
Thoughts, comments? Leave a comment.
Don’t forget to stop by MAU Web Studio, Atlanta’s Best Web Design
Posted by: Beverly on: December 22, 2009
That Customer Service is vital to website business success is an understatement. For the web developer supporting a client or for the person who owns the website – and who wants results from the website on behalf of his/her website – this is for you.
For the Web Developer Technical Guru status means nothing unless it is weaved into the fabric of common sense and an understanding of how IT website support drives forward the goals of the organization she/he represents.
What Does it Mean to Deliver Great Service to the Website Client?
This means serving the client the way that the client wants to be served. Higher than average organizational skills are what serve as the basis of good customer service, and it has been the experience of MAU Web Studio that when good customer service is integrated with good IT website support, then the client is happier, and you save yourself a lot of time in the end.
Tip for the Developer
If you are a technical guru, what I have found to work is listening to the client or team and taking into account the bigger picture, like staying within time and cost budget constraints, and market entry timing, and translating your IT technical language into user friendly language that is woven into the bigger picture.
What Else Works?
What we’ve found at MAU Web Studio is that IT expertise alone isn’t what makes for excellence – it’s the ability to translate the very niche language into real terms that everyday people who are not in the industry can use. What I’m hearing from my clients is that they have felt in the past ignored and taken advantage of from the IT community, so, I think there is big money is leveraging technical expertise while rolling in great customer service in the mix. That is the formula I have found great success with.
Looking for a web developer to build or enhance your business website? If you like the idea of working with an expert who values delivering great customer service to you, the client, then visit our site, give a phone call, and let’s talk.
Direct Phone: (404) 227 – 1851
Posted by: Beverly on: December 21, 2009
Maybe you’re more familiar with the term, “Customer Service” – but the theme is the same. That Client Care or Customer Service is vital to website business success is an understatement. This is for the website owner as much as it is for the web developer or IT team that creates and deploys the website itself.
For the Web Developer
Technical Guru status means nothing unless it is weaved with common sense and the street smarts that really are the businesses that are long term money makers. If you are a technical guru, listen to the client or team and take into account the bigger picture, like staying within time and cost budget constraints, and market entry timing, and translating your IT technical language into user friendly language.
What I’m hearing from my clients is that they have felt in the past ignored and taken advantage of from the IT community, so, I think there is big money is leveraging technical expertise while rolling in great client care in the mix. That is the formula I have found great success with.
For the Website Owner
Paid an IT person to create your website for you? While the above advice is useful for you to show your developer … how does it help you directly? The beauty of IT is the level of automation. With a user input of name/email (landing page) or if a visitor enters an inquiry (contact page) – there can be created what’s called a “thank you page” or an autoresponder. This automated response to user input is Client Care and Customer Service. It is instant follow up … and you didn’t have to lift a finger. Just ask your developer to use a little php and you can get yourself a souped up, marketing rich, auto response thank you … and it’s little things like this that will set you apart from your competition in a very good way … and, I believe, is one of those things that will allow you to pull ahead of the competitive pack
Posted by: Beverly on: December 20, 2009
I don’t like to talk about traffic. I like to talk about conversion. It is the final step in a process that puts money in your bank account.
It makes no sense to have 1000 unique visitors to your website unless those visitors are ready, willing and able to buy.
But the title of this blog post mentions traffic. Why?
The title of this blog post is optimized for people using the search phrase “business” and “traffic”
All titles and blog posts ought to be optimized. Without optimizing, you might as well be floating in a raft in the middle of the ocean. Optimization is the anchor that places you strategically in a position where people can find you.
Think of a lost child in a department store. The store owner won’t have that kid roaming around the store – there is one central location for the lost child to be placed and then the parent or guardian has one single place to go in that store to get the kid. Same thing with titles of blog posts and titles in each web page you launch.
Position yourself to be found by optimizing your titles.
Using the language that searchers use is your ticket in. So, if there is an educational hump potential buyers need to get over – like a new concept, it makes no sense to include that in the title, because nobody will search for it, because nobody knows about it. Leverage what is being searched for – in my case, traffic. I leverage the word traffic to get people in, and then talk about how traffic is nice and all, but conversion is better.
Make sense?
Drop a comment if you like this post, and if you don’t, drop a comment anyway … I promise I have thick skin.
And if you’re really motivated to drive your business forward, stop by the website: mauwebstudio.com
