I think one of the reasons why Obama won the Presidency is that he has a story – and the majority of U.S. citizens related to that story.

What story did Obama have? Well, his father is from Africa. That is a story. Obama was raised in beautiful Hawaii. That is a story. Obama is an intellectual. That is part of the fabric that is his story.

And how did he convey that story? Most effectively, he conveyed it through technology. Before Obama’s campaign, nobody really thought Facebook and Twitter could be leveraged to the extent that his campaign leveraged it, for success. Obama’s people conveyed his story through the internet and through television – and radio and in person. But how Obama reached the greatest number of people, and how he kept the buzz alive, was through the internet, no doubt.

Now the Republicans have their social media strategy. And the republicans have put in their play book how to leverage technology.

Let’s have technology on our side as well. As business owners, let’s leverage technology – put into action a plan, for success, to spread the message of your own company.

That’s how stories are conveyed these days. Technology.